Brand Marketing Manager

Who we are

Founded by drag superstar Trixie Mattel, Trixie Cosmetics is all about providing pro-level cosmetic products in the vibrant, fun packaging of your favorite childhood toys. When it comes to cosmetics, Trixie’s no dumb blonde. Formulated based on her experience as both a makeup artist and drag queen, these products are the real deal – don’t let the adorable packaging and wallet-friendly prices fool you. Why should your holy-grail makeup products have to come in boring black boxes to be taken seriously? We strive to provide products that evoke nostalgia and celebrate a heightened sense of femininity, all with enough variety in shades and formulas so everyone can have their Trixie Moment, whether they’ve been doing makeup for decades or just days. For drag queens and normals alike, Trixie Cosmetics is committed to providing makeup that will make everyone feel like a legend, icon, and star. We are also cruelty-free and donate a portion of our sales to The Honeybee Conservancy. Could we bee any more fabulous?

Responsibilities 

• Manage the conception, development, and implementation of marketing plan and launch strategies for each campaign to increase brand awareness and drive sales 
• Identify white space opportunities based on current market trends and what processes can be implemented to expand the company’s growth 
• Oversee influencer relationships and schedule paid promotional posts for each new launch 
• Oversee the management of our PR list to maximize brand exposure 
• Work directly with the Director of Product Development & Operations on maintaining the launch calendar to ensure is each launch is timely and impactful 
• Conduct post campaign analysis to track and analyze overall launch performances, ensuring key insights and learnings are identified for campaign and marketing strategy
• Manage external ad spending and communicate with contacts at Pinterest, Google, and Meta to grow the business via paid media 
• Work directly with Associate Creative Director and Assistant Manager of Marketing & Operations on campaign photoshoot concept, planning, and execution  
• Manage marketing budgets relating to campaign photoshoots, product photography, postcards, paid influencer posts, and paid marketing on Pinterest/Meta 
• Act as the main point of contact with wholesale retailers managing the following:
• Presenting new launches for products that have obtained EU/UK compliancy 
• Completing product spreadsheets with all technical information regarding each product (pack sizes, weights, item codes, UPCs) 
• Coordinating with the warehouse team on pack out and pickup of purchase orders placed by retailers for new launches 
• Lead the creation of an affiliate program to improve user generated content 

Qualifications

• 4-5 years of experience within brand marketing in beauty required 
• Bachelor’s degree in marketing or related field 
• Strong leadership and management skills 
• Must be an excellent communicator, highly organized, and a team player
• Passion for cosmetics and/or skincare