Director of Marketing Analytics

Director of Marketing Analytics

San Francisco Bay Area

$200-250k base + bonus + equity

Join this leading HealthTech brand in the genomics space who is looking to hire a Director of Marketing Analytics who will be responsible for leading a high performing team that focuses on marketing optimization, predictive analytics and experimentation to improve user acquisition, retention and engagement.

ROLE OVERVIEW – DIRECTOR OF MARKETING ANALYTICS

• Re-imagine how they a) leverage data across all marketing channels, and b) enhance signals to understand customer intent and drive channel and pricing optimization
• Build and own the overall customer journey analytics strategy and drive deep analysis of customer issues, pain points and funnel metrics to enable marketing and product teams to create exceptional digital experiences
• Create customer segmentation and contact strategy by leveraging 1st and 3rd party customer data
• Lead a high performing team to execute against a large portfolio of programs and initiatives
• Own the experimentation roadmap

SKILLS AND EXPERIENCE

• Proven experience leading and inspiring high-performing data teams
• Understanding of advanced analytic techniques
• 10+ years’ experience in customer analytics, experimentation and data science
• Expertise in econometric modeling practices and how to apply models to measure marketing efficiency and optimize spend (Media Mix Modeling)
• Expertise in experimentation and personalization
• Hands on experience building out measurement frameworks to make recommendations for media optimizations
• Experience with attribution platforms
• Familiarity with marketing technology concepts and tools (DMP, CDP, Identity Resolution etc)