Public Relations Manager

**THIS IS NOT A JOB AT FORCEBRANDS**

Role: Public Relations Manager

Industry: Wine & Spirits Company

Location: Hybrid- NY

Direct Reports: PR Associate

Travel: 25%

Responsibilities:

• Partner closely with the SVP, PR on media relations and tell the stories of various winery partners around the world
• Handle external PR communications and submissions across print, broadcast, and online media; share results with internal teams
• Lead content creation and drive those efforts through to completion
• Work closely with trade publications inclusive of Wine Spectator, Wine Enthusiast, etc.
• Create press kit materials, news releases, producer profiles and backgrounders, technical sheets, tasting notes, and pitch letters
• Bring and build upon current connections within the wine space, and form new relationships to drive brand stories forward
• Ability to bring a new generation of writers and fresh faces and voices to the forefront
• Lead press tours and events (approx. 1x per month) nationally and internationally
• Assist with the overhaul of the corporate website with a focus on a storytelling approach
• Manage PR associate and oversee their submissions to publications and competitions as well as media monitoring
• Bring new ideas to the table and help improve processes

Candidate Profile:

• Industry experience in wine and/or spirits (ideally wine)
• Has media contacts and connections in the wine space- MUST HAVE
• Experience in online media necessary
• Comfortable pitching stories to the media
• Comfortable and confident in communicating with winemakers, estate owners, and the internal leadership team
• Nimble mindset with a multi tasking approach
• Creative about bringing ideas into the marketplace
• Proactive and independent worker; additionally a strong team player
• Outgoing and enjoys interacting with industry professionals and clients
• Strong time management and organization skills
• Takes a leadership and ownership approach to their work
• Experience collaborating with a team and a desire to manage team members