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Senior Brand Manager, Premium Brands

Treasury Wine Estates

This is a Full-time position in Anaheim, CA posted March 19, 2023

Reporting to the Senior Director, Premium Brands, as a Senior Brand Manager, Premium, you will have the opportunity to develop and implement key marketing plans and initiatives to drive growth for the Premium Brands portfolio. The Senior Brand Manager works closely with other Treasury Americas leaders across the business including marketing, direct-to-consumer, marketing activation, sales, insights, supply and winemaking and oversees an Associate Brand Manager.

Key Responsibilities:

  • Develop and execute annual brand plans in partnership with cross-functional partners and sales including strategies, activation platforms, and programs
  • Proactively leverage category, consumer, and brand insights to recommend short- and long-term opportunities for growth
  • Establish and lead cross-functional teams and external agencies to drive major global and regional brand projects
  • Lead brand positioning and marketing communication: drive media and social strategy; develop brand creative briefs and be accountable for creative across channels
  • Manage national partnerships and consumer experiences
  • Drive brand innovation strategy; initiate and lead end-to-end innovation projects
  • Manage business performance and allocation of resources including A&P budget
  • Develop and manage direct report


  • P&L for brands
  • Achievement of agreed regional volume and profit targets
  • Improvement in key brand equity measures in the region

About you:

  • You have 5+ years CPG or Adult Beverage experience with demonstrated brand management capabilities on national brands and deep knowledge of retail channels. Wine experience a plus.
  • You have excellent project management skills (process and product development), can create then deliver against a timeline and communicate progress effectively
  • You are able to work under pressure while managing multiple projects under tight timetables
  • You have strong conceptual skills; Must possess a high level of creativity
  • You have strong verbal and written communication skills
  • You have demonstrated strong strategic and analytical skills and understand business implications of decisions
  • You have demonstrated leadership and influential capabilities
  • You are able to lead agencies in creating consumer (digital, PR, etc.) and retail programs
  • You excel at developing and mentoring a team
  • You have strong working knowledge of MS Excel, PowerPoint and familiariety with on-line database applications (e.g., IRI).

What’s in it for you

  • The opportunity to be bold and make an impact in the world of wine
  • Access to the world’s most celebrated wines through our employee product allowance
  • True flexibility in determining how, when, and where you work to achieve your potential
  • Global opportunities across the US, Australia & New Zealand, Asia, UK/Europe
  • Opportunity to build a career across multiple functions (we’re really good at doing this!)
  • Structured development programs to support your health, wellbeing, and career
  • “TWEforME Day” –an additional day of leave each year, for you to do you!
  • Competitive benefits package including: Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!


We bring our whole selves, we’re courageous and we deliver together –that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun, and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.

If you’re ready to help us be the world’s most admired premium wine company, please apply now!

Inclusion Equity and Diversity

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

Pay Transparency Disclosure: The base pay range offered for this position is $133,000 to $173,000 per year plus annual bonus. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Our expectation is that the incumbent will work out of Napa, CA. If the incumbent works out of another location, the wage rate may fall above or below this range. Treasury reserves the right to modify the range in the future.