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Supervisor, Paid Search

Hearts & Science

This is a Full-time position in Yonkers, NY posted March 19, 2023

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

The Team:

Hearts has taken a unique approach to digital media, merging the programmatic and traditional media buying into streamlined planning process. Digital Planning, Optimization, Partnerships, and Business Intelligence are the groups that constitute the larger team. Our goal is to continue to plan and manage audiences, holistic frequency control, maintain a clean supply chain, and deliver against both business needs and marketing KPI’s.

The Role:

As a leader on the Paid Search team, the Supervisor will wear many hats. Supervisors will be instrumental in developing strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals. A successful Supervisor will have great attention to detail and be able to take complete ownership of educating junior team members and getting tasks completed to bring value to our clients.

Specific Responsibilities Include

? Develop, manage and coordinate campaign strategies for a top-10 US retailer

? Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPIs) as defined by the client

? Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals

? Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s)

? Effectively presenting strategic and tactical plans to clients, staff and internal teams

? Provide regular insight and training to challenge and develop junior team members

? Facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization

? Understanding of business concepts and client objectives to identify campaign expansion opportunities

? Manage the relationship with the search engines, as well as technology partners, such as DoubleClick and Kenshoo, among others


? 4+ years of work experience (1+ years managing programs focused on delivering and optimizing paid search campaigns, preferably working with Fortune 500 brands)

? In-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities

? Be a proactive self-starter

? Be a team player and committed to training

? Have strong management skills

? Possess a desire to work for a fast-paced, results-based company

? Have strong program management and organizational skills being able to manage multiple projects at once

? Be confident in analyzing and acting on marketing data

Compensation Range: $50,000 – $90,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.