Vice President Marketing

This company has been named best places to work in New York City by Built In and Crain’s- a title they have won for the past 3 years! They are passionate about improving the search experience for consumers, publishers, and advertisers without sacrificing user privacy. They are the largest people-led, privacy- safe consumer search marketplace.

As they continue their growth, they are looking for a VP with a path to CMO to direct and oversee their marketing initiatives across the US and Internationally. This is an ideal opportunity for an external facing marketing professional that thrives on helping to drive new business and meeting with key stakeholders in our industry.

Responsibilities:

They will lead the team responsible for external communications including the corporate website and social accounts, industry POVs, and category insights to feed into lead generation for Sales, Business Development and People. The ideal candidate will have experience working with Product (big plus), Analytics, Measurement teams and creating GTM strategies.

What You Will Do:

• Player/Coach – hire, retain, manage, develop and scale a high performing marketing team
• Drive and implement all corporate branding initiatives, account-based marketing, product marketing, content marketing, market research, events and PR
• Design and implement our GTM strategies for our different product lines
• Manage external relationships in a cost-effective manner across B2B Demand Generation, Event Sponsorships, PR, Web Development & Paid Media
• Develop, present and help execute campaigns to increase brand awareness and to drive business growth
• Develop and implement a content strategy to ensure high-quality content is regularly produced to support brand awareness and sales; include audience definition and segmentation and channel identification.
• Participate in the quarterly and annual planning of the company’s objectives

Qualifications

• BS/BA in Marketing, or related discipline; digital media or related experience preferred
• An ability to design and implement winning marketing strategies and campaigns
• Understanding of social media platforms, analytics tools and techniques.
• Must have exceptional leadership skills; operates with a vision and belief in developing the skills and talents of others